What makes a Cosplay Photo popular?

I know I shouldn't be blogging about this as it is such a flammable topic, again. But in sight of the many Cosplay photo competition that have been popping up. All these competition just begs the question:
exactly what makes a cosplay photo POPULAR? 

 

Cosplay quality, photography, costume etcs aside. Let's focus on POPULARITY.
What do YOU think makes a cosplay photo popular? What makes a single picture stands out from the competition? Why do you think the winner of such competitions won/deserved to win?

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To be honest, I feel that smaller scale competition (most Cosplay competitions are small. Big scale would be stuffs on TV like American Idol etc).are very much waivered by the popularity of the cosplayer. And of course, their ability to garner their help to vote.

 Konata wonders why …

And even though I’m unwilling to say this… but I too feel that the looks of the subject is a determining factor 70% of the time. Let’s admit it, we all love eye candy. That’s why high profiled celebrities get paid so much. Because people like us are willing to shell out money to see/watch them. Or at the very least, pay attention to them or any publication/promotional medium they appear on. And that pulling factor in them is what outshines ‘normal people’.

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Of course, voting is not the most accurate/fair way of judging but it sure is the best and easiest way to garner attention to your event or organisation. And I guess it’s also more interactive for the participants =)
What do you feel about competitions that are based on a voting system ?